Microsoft Surface

shop-In-Shop

Re-introducing Surface at 3rd Party Retail.

New style guides for retail partners.

Visualization Renders

Made photo-realistic renderings for the global retail team working to develop a unified brand presence with the customer journey at the center. Playbooks develop standards for visual merchandising, fixture design, lighting, communications and experience design at the retail level.

Provided pragmatic 3D design for retail spaces detailing; shop-in-shop architecture, interior design, industrial design.

3D Design

Building customer experience guidelines that prioritize engagement with the brand, devices, accessories and software.

Shop-In-Shop Development

Deliverables

Design for holistic experiences across various touchpoints.
Designing installations, displays and environments for various retail settings.
Building shop layout and merchandising guidance with input from brand, channel and retail partners.
Produced design development and/or intent packages for production and fabrication.

Collaborators

Build category leading shop-in-shop programs for global retailers.
Visual merchandising standards for sub-brands align under the primary brand.
Update merchandising for sub-brands in a unified store-in-store customer experience.